NBT #5: Brief or Bust

Plus, the worst rebrand experience I ever had.

Let's say you have 3 owners of a Chinese restaurant, and they need to agree on which chef to hire to run their restaurant.

They agree that it would be most efficient for them to split up and interview as many candidates as possible and return in a month with a recommended candidate.

They part ways and travel all over the world to interview various chefs. …