NBT #1: The Top 5 Marketing Mistakes Startups Make

Plus, why I tell people not to hire me full-time.

Here are the top 5 marketing mistakes I've seen during my ~15 years advising, working for, and investing in startups. The first mistake is one that I often share with folks who are interested in hiring me.

Mistake #1: Hiring a CMO Too Early

After receiving early signals of product-market fit, startups sometimes think that a CMO can magically accelerate gr…